The Three-Step Guide to Bossing a Trade Show

The Three-Step Guide to Bossing a Trade Show

Within the financial services industry, there are a host of events that bring together the biggest names and brightest minds in the sector. However, exhibiting at a trade show can be a significant investment, especially for smaller businesses, so getting the most out...
Why B2B requires just as much creativity as B2C

Why B2B requires just as much creativity as B2C

Before joining the world of B2B PR, I’ll admit I was a bit worried that I wouldn’t have as many opportunities to use the right side of my brain. Starting off my career at a predominantly consumer facing agency, I was convinced that B2B wouldn’t be as interesting,...
The Three-Step Guide to Bossing a Trade Show

The Apostrophe is Dead: Long Live the Apostrophe

After 18 years, the Apostrophe Protection Society has closed, its founder, John Richards, declaring that “the ignorance and laziness present in modern times have won!” John Richards is now the closest thing prescriptive English grammarians have to a holy martyr, and...
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