Insights

We operate in some of the world’s most upwardly mobile and exciting industries – Fintech, Paytech, Regtech and Security. And while most of our time is spent working with clients to amplify their voices and share their ideologies, we also like to share our own expertise and viewpoints.

This is what you’ll find here in our insights area, alongside some special guest appearances in the form of partner and client content. Please read on and enjoy!

Insights

We operate in some of the world’s most upwardly mobile and exciting industries – Fintech, Paytech, Regtech and Security. And while most of our time is spent working with clients to amplify their voices and share their ideologies, we also like to share our own expertise and viewpoints.

This is what you’ll find here in our insights area, alongside some special guest appearances in the form of partner and client content. Please read on and enjoy!

Insights

We operate in some of the world’s most upwardly mobile and exciting industries – Fintech, Paytech, Regtech and Security. And while most of our time is spent working with clients to amplify their voices and share their ideologies, we also like to share our own expertise and viewpoints.

This is what you’ll find here in our insights area, alongside some special guest appearances in the form of partner and client content. Please read on and enjoy!

A human touch will be a competitive edge after COVID-19

In spite of accelerating digitization, we humans will still require personal contact in a world without social distancing. The last time someone asked how you were, did you respond with a platitude such as ‘not bad’ or ‘fine’? If you are like most people, you probably did.

Now, let me guess: that exchange was definitely not the highlight of your day. So what happens if you change a variable in a routine interaction like this?

A human touch will be a competitive edge after COVID-19

In spite of accelerating digitization, we humans will still require personal contact in a world without social distancing. The last time someone asked how you were, did you respond with a platitude such as ‘not bad’ or ‘fine’? If you are like most people, you probably did.

Now, let me guess: that exchange was definitely not the highlight of your day. So what happens if you change a variable in a routine interaction like this?

A human touch will be a competitive edge after COVID-19

In spite of accelerating digitization, we humans will still require personal contact in a world without social distancing. The last time someone asked how you were, did you respond with a platitude such as ‘not bad’ or ‘fine’? If you are like most people, you probably did.

Now, let me guess: that exchange was definitely not the highlight of your day. So what happens if you change a variable in a routine interaction like this?

2020 in headlines: SkyParlour’s wrap of the year

What to make of 2020… Well, it’s been a ride, of that we can be sure.

The fintech industry overall has fared well, although certain factions have undoubtedly felt the impact relating to changes in key verticals. For some, the spread of COVID-19 has provided an opportunity to intervene with solutions to the problem of cash, and to enable those consumers shielding at home the opportunity to still make payments via friends or family – for example, Starling’s Connect Card.

2020 in headlines: SkyParlour’s wrap of the year

What to make of 2020… Well, it’s been a ride, of that we can be sure.

The fintech industry overall has fared well, although certain factions have undoubtedly felt the impact relating to changes in key verticals. For some, the spread of COVID-19 has provided an opportunity to intervene with solutions to the problem of cash, and to enable those consumers shielding at home the opportunity to still make payments via friends or family – for example, Starling’s Connect Card.

2020 in headlines: SkyParlour’s wrap of the year

What to make of 2020… Well, it’s been a ride, of that we can be sure.

The fintech industry overall has fared well, although certain factions have undoubtedly felt the impact relating to changes in key verticals. For some, the spread of COVID-19 has provided an opportunity to intervene with solutions to the problem of cash, and to enable those consumers shielding at home the opportunity to still make payments via friends or family – for example, Starling’s Connect Card.

Top 3 trends for neobanks/challengers in 2021

The challenger and neobank landscape is as diverse as it is complex. New trends in financial services emerge fairly often but these 3 trends (SME focused banks, crypto banks and personalization) are the ones I believe will be the strongest in 2021 and the coming years.

Here are my top 3 trends for challengers and neobanks.

Top 3 trends for neobanks/challengers in 2021

The challenger and neobank landscape is as diverse as it is complex. New trends in financial services emerge fairly often but these 3 trends (SME focused banks, crypto banks and personalization) are the ones I believe will be the strongest in 2021 and the coming years.

Here are my top 3 trends for challengers and neobanks.

Top 3 trends for neobanks/challengers in 2021

The challenger and neobank landscape is as diverse as it is complex. New trends in financial services emerge fairly often but these 3 trends (SME focused banks, crypto banks and personalization) are the ones I believe will be the strongest in 2021 and the coming years.

Here are my top 3 trends for challengers and neobanks.

EPA strengthens Advisory Board to bridge the gap between fintechs and the traditional banking world

The Emerging Payments Association (EPA), which promotes collaboration and innovation across payments, is pleased to announce the addition of six new diverse, expert financial services leaders to its Advisory Board to help drive more meaningful change in a post-covid world.

EPA strengthens Advisory Board to bridge the gap between fintechs and the traditional banking world

The Emerging Payments Association (EPA), which promotes collaboration and innovation across payments, is pleased to announce the addition of six new diverse, expert financial services leaders to its Advisory Board to help drive more meaningful change in a post-covid world.

EPA strengthens Advisory Board to bridge the gap between fintechs and the traditional banking world

The Emerging Payments Association (EPA), which promotes collaboration and innovation across payments, is pleased to announce the addition of six new diverse, expert financial services leaders to its Advisory Board to help drive more meaningful change in a post-covid world.

SkyParlour expansion accelerates with multiple strategic hires

Two senior appointments – former editor in chief of fintech journal, The Paypers and B2B Specialist Account Director. Agency opens door into PR for two apprentices

Manchester and London, 7th December; SkyParlour, the Fintech PR agency, has made multiple hires, including two senior appointments, as its expansion plans accelerate.

SkyParlour expansion accelerates with multiple strategic hires

Two senior appointments – former editor in chief of fintech journal, The Paypers and B2B Specialist Account Director. Agency opens door into PR for two apprentices

Manchester and London, 7th December; SkyParlour, the Fintech PR agency, has made multiple hires, including two senior appointments, as its expansion plans accelerate.

SkyParlour expansion accelerates with multiple strategic hires

Two senior appointments – former editor in chief of fintech journal, The Paypers and B2B Specialist Account Director. Agency opens door into PR for two apprentices

Manchester and London, 7th December; SkyParlour, the Fintech PR agency, has made multiple hires, including two senior appointments, as its expansion plans accelerate.

The fintech response to a global pandemic

The last eight months have been filled with surprises. Our lives have changed significantly; working from home has become the new norm, and we’re gradually all getting used to staying within our bubbles and shopping for necessities using contactless payments, rather than cash.

The fintech response to a global pandemic

The last eight months have been filled with surprises. Our lives have changed significantly; working from home has become the new norm, and we’re gradually all getting used to staying within our bubbles and shopping for necessities using contactless payments, rather than cash.

The fintech response to a global pandemic

The last eight months have been filled with surprises. Our lives have changed significantly; working from home has become the new norm, and we’re gradually all getting used to staying within our bubbles and shopping for necessities using contactless payments, rather than cash.

SkyParlour announces launch of new divisions to support the evolving Fintech market

After serving the international Fintech market for over a decade, SkyParlour, the Fintech PR agency, has officially launched three new highly tailored business divisions to help Fintech businesses better express their own purpose.

SkyParlour announces launch of new divisions to support the evolving Fintech market

After serving the international Fintech market for over a decade, SkyParlour, the Fintech PR agency, has officially launched three new highly tailored business divisions to help Fintech businesses better express their own purpose.

SkyParlour announces launch of new divisions to support the evolving Fintech market

After serving the international Fintech market for over a decade, SkyParlour, the Fintech PR agency, has officially launched three new highly tailored business divisions to help Fintech businesses better express their own purpose.

Communicating during a crisis

No one has been immune to the effects of Covid-19 – everybody has experienced the impact on some level. Within the industry, although only 2% of FinTech’s have been severely affected, and 1% critically affected, the FinTech sector has certainly not been immune to the economic damage that was been caused globally.

Communicating during a crisis

No one has been immune to the effects of Covid-19 – everybody has experienced the impact on some level. Within the industry, although only 2% of FinTech’s have been severely affected, and 1% critically affected, the FinTech sector has certainly not been immune to the economic damage that was been caused globally.

Communicating during a crisis

No one has been immune to the effects of Covid-19 – everybody has experienced the impact on some level. Within the industry, although only 2% of FinTech’s have been severely affected, and 1% critically affected, the FinTech sector has certainly not been immune to the economic damage that was been caused globally.

The Apostrophe is Dead: Long Live the Apostrophe

After 18 years, the Apostrophe Protection Society has closed, its founder, John Richards, declaring that “the ignorance and laziness present in modern times have won!”

John Richards is now the closest thing prescriptive English grammarians have to a holy martyr, and we will sing songs about him. To be clear, we will not sing song’s about him. And if I write a song about John Richards, it will be Jonny’s song about John Richards, not Jonnys song about John Richard’s. And if I write multiple songs about John Richards, they will be Jonny’s songs about John Richards, not Jonnys song’s about John Richards’.

The Apostrophe is Dead: Long Live the Apostrophe

After 18 years, the Apostrophe Protection Society has closed, its founder, John Richards, declaring that “the ignorance and laziness present in modern times have won!”

John Richards is now the closest thing prescriptive English grammarians have to a holy martyr, and we will sing songs about him. To be clear, we will not sing song’s about him. And if I write a song about John Richards, it will be Jonny’s song about John Richards, not Jonnys song about John Richard’s. And if I write multiple songs about John Richards, they will be Jonny’s songs about John Richards, not Jonnys song’s about John Richards’.

Learning to Swim in the Deep End of a new Industry

Some people in PR industry will try and tell you it’s impossible to switch industries once you’ve started, that there’s no way you could go from pushing fashion brands to pushing out the latest technology. Personally, I don’t think this is true.

PR is built on fundamental building blocks. For example, skills like writing, research, event organisation and media relations are all keys to success regardless of whether you are promoting lip sticks or USB sticks. All you need to learn are the intricacies of your new industry.

Learning to Swim in the Deep End of a new Industry

Some people in PR industry will try and tell you it’s impossible to switch industries once you’ve started, that there’s no way you could go from pushing fashion brands to pushing out the latest technology. Personally, I don’t think this is true.

PR is built on fundamental building blocks. For example, skills like writing, research, event organisation and media relations are all keys to success regardless of whether you are promoting lip sticks or USB sticks. All you need to learn are the intricacies of your new industry.

Learning to Swim in the Deep End of a new Industry

Some people in PR industry will try and tell you it’s impossible to switch industries once you’ve started, that there’s no way you could go from pushing fashion brands to pushing out the latest technology. Personally, I don’t think this is true.

PR is built on fundamental building blocks. For example, skills like writing, research, event organisation and media relations are all keys to success regardless of whether you are promoting lip sticks or USB sticks. All you need to learn are the intricacies of your new industry.

Why B2B requires just as much creativity as B2C

Before joining the world of B2B PR, I’ll admit I was a bit worried that I wouldn’t have as many opportunities to use the right side of my brain. Starting off my career at a predominantly consumer facing agency, I was convinced that B2B wouldn’t be as interesting, dynamic or as fun as I had become accustomed to. I mean, c’mon, where are all the outrageous consumer polls, flash mobs, photo stunts and wacky events in B2B PR?

Why B2B requires just as much creativity as B2C

Before joining the world of B2B PR, I’ll admit I was a bit worried that I wouldn’t have as many opportunities to use the right side of my brain. Starting off my career at a predominantly consumer facing agency, I was convinced that B2B wouldn’t be as interesting, dynamic or as fun as I had become accustomed to. I mean, c’mon, where are all the outrageous consumer polls, flash mobs, photo stunts and wacky events in B2B PR?

The Three-Step Guide to Bossing a Trade Show
Within the financial services industry, there are a host of events that bring together the biggest names and brightest minds in the sector. However, exhibiting at a trade show can be a significant investment, especially for smaller businesses, so getting the most out of any trade show you attend is important.
The Three-Step Guide to Bossing a Trade Show
Within the financial services industry, there are a host of events that bring together the biggest names and brightest minds in the sector. However, exhibiting at a trade show can be a significant investment, especially for smaller businesses, so getting the most out of any trade show you attend is important.
The Three-Step Guide to Bossing a Trade Show
Within the financial services industry, there are a host of events that bring together the biggest names and brightest minds in the sector. However, exhibiting at a trade show can be a significant investment, especially for smaller businesses, so getting the most out of any trade show you attend is important.
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