Throughout my years in PR, I’ve seen strategies evolve from traditional media pitching to a digital-first approach where SEO plays a starring role. What used to be a game of press releases and journalist relationships has now expanded to include an intricate web of search rankings, domain authority, and backlinks.
In fintech especially, where trust and credibility are everything, high-quality backlinks have become a secret weapon that bridge the gap between PR and SEO to elevate brand visibility, authority, and audience engagement. Yet they remain underused and misunderstood. In fact, 94% of websites don’t have backlinks, and only 2.2% of content generates links from multiple websites.
Understanding backlinks and their role in SEO
Backlinks – also known as inbound or incoming links – are basically links from one website to another, and search engines view backlinks as a sort of ‘virtual vote of confidence’. When a high-authority website links to your fintech platform, it signals to search engines that your content is valuable, relevant, and trustworthy.
This can lead to higher rankings on search engine results pages (SERPs), driving organic traffic to your website.
However, not all backlinks are created equal. Search engines prioritise quality over quantity. A few authoritative, industry-relevant backlinks will do far more for your fintech brand than dozens of low-quality or spammy links.
How quality backlinks enhance fintech PR strategies
Quality backlinks from reputable financial news websites, fintech blogs, and authoritative industry publications can propel a company’s website to the top of search rankings. This increased visibility makes it easier for potential customers, investors, and partners to find and engage with your brand.
When respected media outlets and influencers link to your content, they expose your brand to a wider audience. This expanded reach can drive significant traffic to your website and social media platforms, fostering engagement and positioning your fintech company as an industry leader.
In the fintech sector, trust is paramount. A backlink from a well-known financial publication (think Forbes, Bloomberg, or TechCrunch for example) can serve as a digital endorsement. Such high-authority links reinforce your brand’s legitimacy, helping potential customers and stakeholders feel more confident in your offerings.
Quality backlinks also often come from thought leadership content such as whitepapers, insightful blog posts, expert interviews, and data-driven reports. By investing in high-value content that earns organic backlinks, fintech brands can strengthen their authority and influence in the industry.
Strategies for earning quality backlinks
Earning quality backlinks starts with developing high-quality content. Insightful reports, case studies, and in-depth articles that offer real value to your target audience are more likely to be referenced by authoritative sources. When your content is informative, original, and well-researched, industry leaders and media outlets are naturally inclined to link back to it.
Another key strategy is leveraging media and PR outreach. Building relationships with fintech journalists and bloggers can open the door to valuable media coverage, where mentions of your brand often come with authoritative backlinks. By consistently providing expert insights and timely commentary, you increase the chances of being featured in industry publications.
Guest posting is another effective way to secure quality backlinks. By contributing expert articles to reputable fintech and business blogs, you not only gain exposure to a broader audience but also establish your brand as a thought leader while earning valuable inbound links.
Collaborating with influencers and industry leaders can also lead to natural backlink opportunities. Joint content initiatives, such as co-authored reports, webinars, or interviews, encourage organic linking and expand your reach within the fintech ecosystem.
Finally, optimising for digital PR can enhance backlink acquisition. Issuing press releases through authoritative news distribution channels ensures your brand is featured on credible websites that link back to your platform. A well-placed press mention can still be PR gold, serving as both a credibility booster and a valuable SEO asset.
In today’s competitive fintech landscape, an effective PR strategy must go beyond traditional media coverage and actively incorporate SEO best practices. Quality backlinks serve as a powerful tool that not only boosts search engine rankings but also enhances brand visibility and credibility.
By focusing on earning high-quality backlinks from authoritative sources, fintech brands can supercharge their PR efforts, build trust, and establish themselves as leaders in the industry.
Ready to turn your media coverage into measurable growth?
Don’t just get mentioned, get linked. Let’s talk about how strategic PR and smart backlinking can put your fintech brand on the map and on page one. Reach out to our team to get started!