Happy New Year! We hope you had a restful festive season and are ready to take on 2025 with a renewed sense of excitement and energy. If you’re in the fintech industry, you’re going to need it!
The fintech industry continues to evolve at a pace that would challenges even the most seasoned professionals, and with advancements in AI-powered financial tools to a growing focus on sustainability, the landscape demands fresh, agile communication strategies. To stand out in this dynamic market, fintech brands must embrace emerging trends while staying authentic and customer focused.
Here’s a look at the fintech PR trends to watch and implement this year…
Embrace thought leadership with precision
Thought leadership remains a cornerstone of fintech PR, but the stakes are higher than ever. With an oversaturated market, generic messaging simply won’t cut it. This year, successful thought leadership will hinge on leveraging niche expertise to address specific pain points, collaborating with industry analysts and trusted voices, and publishing data-backed insights that solve real-world problems.
New year’s resolution: focus on owning your narrative by delivering highly relevant, insightful content that resonates with your audience.
Prioritise digital-first storytelling
Today’s media landscape demands PR strategies that shine across digital platforms. The rise of fintech influencers, podcasts and video content means your story needs to be platform-ready. Key tactics include creating engaging video explainers for social media, optimising press releases for multimedia and incorporating infographics or interactive elements.
New year’s resolution: seek a partner who has strong relationships with fintech-focused digital publications and creators, and can cultivate connections for you.
Highlight ESG initiatives
Fintech companies are under increasing pressure to show their commitment to sustainability and social impact. PR campaigns in 2025 must go beyond lip service, offering clear communication of environmental, social, and governance initiatives, as well as tansparency around sustainable practices, such as ethical AI usage or carbon-neutral operations.
New year’s resolution: make ESG a key part of your narrative with storytelling that ties company values to broader societal benefits.
Strengthen crisis communication plans
The fast-moving fintech space is no stranger to controversy, whether it’s a data breach or regulatory hiccup, and proactive planning can mean the difference between mitigating damage and losing trust.
A robust crisis communication strategy is essential and as a minimum should include pre-approved messaging frameworks for common scenarios. In addition, you should monitor real-time sentiment on social platforms to address issues swiftly.
New year’s resolution: Train spokespeople to handle media interactions with confidence and clarity. SkyParlour offers a comprehensive media training service to help give your team confidence when facing the press.
Ready to elevate your fintech PR strategy?
2025 is the year to embrace innovation, build meaningful connections, and amplify your brand’s voice in the fintech ecosystem. At SkyParlour, we specialise in crafting cutting-edge PR strategies tailored to your unique challenges and opportunities. Let’s collaborate to turn these trends into a competitive advantage.
Contact us today to start planning your best year yet!