Searchlightby SkyParlour

Be the company your buyers find

Before they talk to a supplier, payments and fintech buyers ask an AI assistant, run a search and scroll their feed. Searchlight finds out what they see when they look for a company like yours, then works to ensure you're top of the list.

Your free report will be sent to you via email.

yourcompany.comIllustration

“Which payment providers should a growing online retailer shortlist?”

  1. Competitor A13
  2. Competitor B9
  3. Competitor C5
  4. Your companyIs it you?

An illustration. Your benchmark uses the questions your buyers ask and the competitors AI names alongside you.

Clients featured in

Visibility is not a website trick. It's our day job.

AI assistants and search engines lean on what trusted publications, profiles and listings say about you. Searchlight puts SkyParlour's earned media together with the technical work on your site and the social that carries your news, measured every month.

In AI answers, they get a few names, not ten links.

More and more payments and fintech buyers ask an AI assistant who to talk to. The answer is a shortlist of a handful of names. If you are not one of them, you are not in the conversation, and you never see the lost lead.

  • Your scoreHow often you are named across the questions that matter, how high up, and by which assistants.
  • The answer auditWhat AI says about you, word for word, with anything wrong or out of date marked up.
  • The source mapThe articles, sites and profiles the answers draw on, and which ones mention you.
  • Monthly trackingThe same questions every month, next to the competitors you choose, so progress is measured, not guessed.
An illustration. A real benchmark asks your buyers' questions and names your competitors.

On social, your news has to make people stop.

When your news is shared, does anyone stop? It starts with how your homepage looks when someone shares it, and it carries on with every post.

  • The planA content calendar built around your news, your coverage and the dates your buyers care about.
  • The postsWritten by PR people, designed and animated in your brand, short videos included.
  • The proofEvery month: reach, engagement, followers and the enquiries social brought in, next to the competitors you choose.
An illustration of a post and the share card your homepage should give it.
Tony Craddock

“In fintech, differentiation is fundamental for breakthrough. The work of SkyParlour has always been exceptional in helping us stand out, and has directly contributed to the commercial success of The Payments Association.”

Tony Craddock, Director General, The Payments Association

Be the name they find.

Start with a free benchmark, or talk to us about what it would take. Since 2009 we have helped fintech and payments companies build their reputations, from Manchester and London.