Be the company your buyers find
Before they talk to a supplier, payments and fintech buyers ask an AI assistant, run a search and scroll their feed. Searchlight finds out what they see when they look for a company like yours, then works to ensure you're top of the list.
Your free report will be sent to you via email.
“Which payment providers should a growing online retailer shortlist?”
- Competitor A13
- Competitor B9
- Competitor C5
- Your companyIs it you?
An illustration. Your benchmark uses the questions your buyers ask and the competitors AI names alongside you.
Visibility is not a website trick. It's our day job.
AI assistants and search engines lean on what trusted publications, profiles and listings say about you. Searchlight puts SkyParlour's earned media together with the technical work on your site and the social that carries your news, measured every month.
In AI answers, they get a few names, not ten links.
More and more payments and fintech buyers ask an AI assistant who to talk to. The answer is a shortlist of a handful of names. If you are not one of them, you are not in the conversation, and you never see the lost lead.
- Your scoreHow often you are named across the questions that matter, how high up, and by which assistants.
- The answer auditWhat AI says about you, word for word, with anything wrong or out of date marked up.
- The source mapThe articles, sites and profiles the answers draw on, and which ones mention you.
- Monthly trackingThe same questions every month, next to the competitors you choose, so progress is measured, not guessed.
In search, few buyers go past page one.
Most payments and fintech buyers start with a search. We find out where you rank for the searches that matter and why, then work to get you to the top.
- The checkWe run the searches your buyers run, and check your site the way Google does: speed on a phone, what it can read, how it is built.
- The fix, in orderYour site, then your pages, then your authority. Plain English, in order of impact, with the numbers to show it is working.
- Your authorityLinks and coverage from publications Google trusts, which is SkyParlour's day job.
- Monthly trackingYour rankings for the searches you choose, next to the competitors you choose.
How fast payments homepages load on a phone
We timed 45 payments companies' homepages on 17 October 2026. One loaded inside Google's good mark. The middle one took 15.9 seconds.
One check, one plan, one team.
The check
A free benchmark: we put the questions your buyers ask to the AI assistants they use, read every answer, and check whether they can read your site.
The fix, in order
Your site, so machines can read it. Your facts: the profiles and listings AI repeats. Your coverage, in the publications AI and Google trust.
The proof
Every month we run the same questions, searches and posts again, next to the competitors that come up most often in your market.

“In fintech, differentiation is fundamental for breakthrough. The work of SkyParlour has always been exceptional in helping us stand out, and has directly contributed to the commercial success of The Payments Association.”
Tony Craddock, Director General, The Payments Association
Be the name they find.
Start with a free benchmark, or talk to us about what it would take. Since 2009 we have helped fintech and payments companies build their reputations, from Manchester and London.
On social, your news has to make people stop.
When your news is shared, does anyone stop? It starts with how your homepage looks when someone shares it, and it carries on with every post.
Today we launch instant payouts for marketplaces in 31 countries. What it means for sellers, in two minutes: