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Ellen Watson

Recent insights

Trust is the currency we need like never before in the world of payments – particularly when it comes to Stablecoins

Stablecoins Are the New Rails, but Who’s Building the Stations?

Proof Over Promises: Building a Stablecoin the UK Can Trust

The Generational Banking Divide Fintech Marketers Can’t Ignore

Finfluencers: A Game-Changer or a Risky Bet for Marketers?

Is Fear-Driven Comms Failing the Fintech Sector?

From Kitchen Table Dreams to Fintech Revolution: Why Joanne Leads

Generative Search and the New Rules of Fintech Visibility

Why Most Public Speaking Advice is Wrong, and How to Get it Right

Generic PR Is Failing Fintechs; Here’s What Actually Works

How PR and Marketing Can Attract Fintech Investors

What It Really Takes to Get into National Media