PR‑led marketing services to put your business in front of the right audience

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Strategy, research
& insights

In an uncertain environment where the innovators are often ahead of the regulators, our messaging strategy helps brands and leaders move beyond reaction towards anticipating trends before they happen. We advise on flexible positioning, original research, core messaging and tone of voice: the foundation of company content. Then we create once and publish everywhere to get you heard.

We are powered by research, insights and meaningful metrics meaning that our digital strategies go way beyond just building links.

ExampleLloyds, From Table to Till

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Earned media
& PR-led marketing

Where AI is leading the newsroom, we never underestimate the power of original thinking with Digital PR led Marketing to create sustainable value for businesses, people and society.

Our PR practitioners, GEO / AEO marketing experts and Financial Sector world class thinkers and creatives gain you organic coverage distribution across all your channels.

Our approach boosts brand awareness, amplifies your messages and engages relevant media and target customers in a way that creates meaningful value.

Clients featured in

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Related reading

Generic PR Is Failing Fintechs; Here’s What Actually WorksHow PR and Marketing Can Attract Fintech Investors

Digital & social media marketing

Social media is often where your audiences discover, discuss and decide. We build digital and social strategies that put your brand in the right conversations and in front of the right people.

From social content and channel strategy to campaigns and digital storytelling, we turn your expertise into engaging content that builds awareness, strengthens your reputation and keeps your brand at the forefront of the conversation.

From organic to paid social to community and influencer marketing, we create strategies so you are found, remembered and chosen.

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AI & GEO services

Benchmarking & data

Search is no longer just a results page. A growing share of questions get answered directly by AI tools, a shift often called Generative Engine Optimisation, or GEO. SEO and GEO content is written and structured to show up in both: traditional search results and the AI-generated answers increasingly sitting alongside or ahead of them.

We harness the know-how combined with content that connects to deliver more traffic and growth.

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Searchlightby SkyParlourSee where you stand when buyers ask AI assistants for a provider: who gets named, who gets cited, and how you compare with your competitors. A free benchmark, in your inbox within two working days.Get your free benchmark

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SEO, GEO, AIO… Oh My! A Guide to the New Era of Optimised ContentGenerative Search and the New Rules of Fintech Visibility

Analyst relations

Buying decisions often depend on building strong relationships with analysts to get the market validation.

From strategic engagement and briefings to ongoing relationship management, we make sure your business is understood by the distinguished people influencing the market.

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Crisis & reputation management

Crisis communications is the plan and response a financial services brand relies on when something goes wrong: a data breach, a regulatory issue, an outage, or a story that needs an answer fast. It covers reputation management before, during and after the event, so the business isn't drafting a response from scratch while the story is already breaking.

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Disinformation-as-a-Service: Changing the Crisis Comms GameProtecting Your Reputation When Disaster Strikes

Guiding you to
your north star

Our senior marketing leaders and creative thinkers help you reach your goals.

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A quick, no-pressure chat with our team to see how we can help.

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Questions people ask about our services

What is GEO, and how is it different from SEO?

GEO, or Generative Engine Optimisation, is getting your business into the answers AI tools give, as well as the search results. The two overlap: SEO aims for a place in the results, GEO for a mention inside the AI-generated answer, and clear, well-structured, well-cited content helps both.

Getting a fintech company recommended by AI search

What does crisis communications cover for a financial services company?

The plan and the response a brand relies on when something goes wrong: a data breach, a regulatory issue, an outage, or a story that needs an answer fast. We map the likely scenarios, write the response plan and prepare the people who will speak for the business under pressure, so nobody is drafting from scratch while the story breaks.

Crisis communications for fintech and payments companies

Why do analyst relations matter for a fintech company?

Buying decisions often depend on market validation from analysts. We handle briefings and the ongoing relationship, so your business is understood and accurately represented in their research.

PR agency for payments companies

Can SkyParlour produce a podcast or video series for us?

Yes. We plan, record and edit podcasts, executive interviews and event footage for fintech brands, and cut longer footage into short clips for LinkedIn and other channels. We also make our own leadership podcast, Why We Lead.

Podcast and video production for fintech brands

Do we need a separate PR agency and marketing agency?

Not necessarily. We cover strategy, earned media, thought leadership and content, digital and social, AI and GEO, and analyst relations in one team, so the story stays consistent.

Choosing an agency after a fintech funding round

Do you work on retainers or one-off projects?

Both. A retainer suits a steady presence, with regular coverage, comment and content every month. A project suits a defined piece of work with an end date, such as a launch, a messaging framework or an award campaign. Many clients start with a project and move to a retainer.

What a fintech PR agency costs in the UK