Recent Media Coverage & Insights from SkyParlour
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47Thought leadershipWhat is changing, and what it means
Our team on payments, fintech and the forces reshaping financial services.
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Client coverageWhere our clients are making the news
Recent stories featuring the businesses we work with, across the trade and national press.
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PodcastWhy We Lead
Conversations with the leaders shaping finance, on how they got there and what they learned.
Listen to the episodes →Daily roundup 14/08: UK GDP grew 0.4% in Q2, in line with forecasts, as computer programming, advertising, pharmaceuticals, good weather and the World Cup all contributed to a robus…
14 August 2026Daily roundup 13/08: Treasury modelling presented to Andy Burnham warns that UK GDP growth could fall as low as 0.3% in 2027 if the Strait of Hormuz remains effectively closed into…
13 August 2026Daily roundup 12/08: Anthropic has begun embedding machine-readable watermarks into all Claude-generated content to comply with the EU AI Act's Code of Practice on Transparency, whi…
12 August 2026
ArticlesSEO, GEO, AIO… Oh My! A Guide to the New Era of Optimised Content
Fintech marketers: optimise your content for search engines and AI tools with strategies that improve discoverability and trust.
InsightsFrom Theory to Reality: What MAC25 Told Us About the Future of Payments
The Merchant Acquiring Conference 2025 showed despite AI and agentic commerce, payments is still a people business built on trust.
InsightsTrust is the currency we need like never before in the world of payments – particularly when it comes to Stablecoins
Discover how trust, transparency, and communication are redefining stablecoins and shaping the future of global payments.
InsightsStablecoins Are the New Rails, but Who’s Building the Stations?
Stablecoins power crypto’s future. With $27.6T in 2024 volume, surpassing Visa and Mastercard—the rails are here. The challenge is adoption.
InsightsProof Over Promises: Building a Stablecoin the UK Can Trust
Discover how the UK can build a trusted stablecoin; key insights on regulation, resilience, and digital finance innovation.
InsightsThe Generational Banking Divide Fintech Marketers Can’t Ignore
Millennials and Gen Z use fintech differently. Learn how to tailor your marketing for each generation to boost trust, loyalty, and growth.
Thought leadershipFinfluencers: A Game-Changer or a Risky Bet for Marketers?
Balance impact and integrity in the evolving finfluencer landscape. Learn best practices in disclosure, risk management, and content strategy
Thought leadershipIs Fear-Driven Comms Failing the Fintech Sector?
Fintech firms are stuck in bland, fear driven comms, but needs bold, purposeful messaging to truly stand out in a crowded market.
Thought leadershipFrom Kitchen Table Dreams to Fintech Revolution: Why Joanne Leads
Joanne Dewar shares how she led GPS to fintech success and launched Project Nemo. Get leadership tips in this must-hear episode!
InsightsGenerative Search and the New Rules of Fintech Visibility
Thanks to AI, visibility means being quoted. Learn how Generative Search Optimisation (GSO) is reshaping content strategy and SEO.
Thought leadershipWhy Most Public Speaking Advice is Wrong, and How to Get it Right
Discover the truth behind common public speaking myths and learn how to overcome fears with practical tips to boost your confidence.
Thought leadershipGeneric PR Is Failing Fintechs; Here’s What Actually Works
Discover why standout specialist fintech PR—not just great tech—drive fintech success in today’s competitive, capital-conscious market.
ArticlesHow PR and Marketing Can Attract Fintech Investors
Discover how fintech startups can use PR as a strategic tool to attract investors, boost valuation, and build brand credibility.
ArticlesWhat It Really Takes to Get into National Media
Learn why fintechs struggle to get national media coverage and how to build a PR strategy with real substance.
Thought leadershipWhy Neil Harris leads
Discover leadership insights from Neil Harris in this podcast on influence, entrepreneurship, and building high-performance teams.
ArticlesHow to Get More from Your Marketing and PR Budget in 2025
Boost brand visibility without blowing your marketing budget—discover how consistent, strategic content keeps you front of mind.
Thought leadershipThe Most Overused Buzzwords in Fintech – and What to Say Instead
Avoid buzzwords, find out how to bring more meaning and precision to the language we use in the fintech industry.
ArticlesFrom Presence to Performance: Rethinking LinkedIn for Business Growth
B2B buyers, VCs looking for the next big exit and compliance leads searching for partners, LinkedIn is where conversations are happening.
InsightsDisinformation-as-a-Service: Changing the Crisis Comms Game
Disinformation-as-a-Service (DaaS) is an evolution of the “as a Service” model. They’re scalable, efficient, anonymised, and devastating.
ArticlesHow Quality Backlinks Supercharge PR and SEO in Fintech
Quality backlinks serve as a powerful tool that not only boosts search engine rankings but also enhances brand visibility and credibility.
Thought leadershipDitching Diversity Reporting Is an Attack on Progress
Diversity is often seen as just a buzzword, but in the financial sector it’s actually the key to a more competitive industry.
InsightsRetail Tech Show 2025: Innovation, Integration and a Bit of Old-Fashioned Common Sense
Everything the SkyParlour team learned at the Retail Tech Show 2025 - innovation, integration and old-fashioned common sense.
ArticlesThe Insider’s Guide to Podcasting: Visibility, Authority & Engagement.
When used strategically, podcasting can amplify your message, create lasting connections, and highlight authority.
Thought leadershipWhy We Lead: Tony Craddock
In the latest episode of Why We Lead, Angela and Lynda speak to Tony Craddock, Director General of The Payments Association.
Thought leadershipFive Years on: The Marketing Strategies Defining Post-Covid Success
While we’d like to forget covid, post-covid marketing is poised to shape more resilient brands in the years to come.
ArticlesBuilding a Powerful Personal Brand
A personal brand is the best way promote leaders, combining their skills, experience, values and personality to paint a distinct picture.
ArticlesHow to Master the Art of Networking
Networking is not about getting to the top quickly. It’s about creating authentic relationships and making yourself memorable.
Thought leadershipWhy We Lead: Lord Holmes
Lord Holmes, MBE on his remarkable leadership journey and his contributions across sports, disability and digital technology.
ArticlesEssential Content Marketing Strategies for Fintechs
Done well, content marketing can position your brand as a thought leader, turning complexity into clarity and curiosity into conversions.
ArticlesProtecting Your Reputation When Disaster Strikes
Not all PR crises make for global headlines, but that doesn’t mean they can’t be damaging. Make no mistake - you need good crisis comms.
ArticlesAre Industry Awards Worth the Effort? Absolutely. Here’s Why.
Winning industry awards builds trust, opens doors to new opportunities, and solidifies your reputation as a leader in your field.
InsightsNavigating the Future of Merchant Payments and Maximising Your Conference Experience
The key to making the most of any conference is having a strategy; knowing what sessions to attend and how to turn insights into takeaways.
ArticlesWords + Numbers = Impact: We can help you unlock the perfect PR equation
Although surveys and data-driven insights are not a substitute for strong storytelling, they enhance the credibility of a PR campaign.
InsightsTrump 2.0, Tariffs, and Tantrums – Will Cross-Border Commerce Creak to a Halt?
Why Trump means higher costs of manufacturing hardware and other goods — and increased friction in cross-border payments.
Articles5 PR Strategies for Fintech Founders to Tell Their Story Effectively
Our CEO Angela Yore breaks down five essential PR strategies fintech founders to help them tell their stories effectively.
Thought leadershipWhy We Lead: Laura McCracken
In episode one, our CEO Angela and Tribe Payments' Lynda Clarke sit down with the incredible Laura McCracken.
InsightsFintech’s Role in Sustainable Growth
Discover how fintech firms are balancing profit and purpose to achieve sustainable growth in today's evolving financial landscape.
ArticlesCreating a Standout Money20/20 Submission
Despite fierce competition, at SkyParlour we’ve had lots of success securing Money20/20 speaker sessions for our clients.
Thought leadershipFintech with a Mission: How Purpose Drives Profit
Fintechs with strong purpose can drive fairness and equity in society while still staying profitable. Learn how to balance impact and income
Thought leadershipWhen it Comes to Fintech, Greed Really is Good
Greed is Good in fintech—top companies chase profit and innovation, driving disruption and global access to better financial services.
Thought leadershipNew Year, New Strategy: Top Fintech PR Trends to Watch in 2025
Are you ready to take on the new year with a renewed sense of energy? If you’re in the fintech industry, you’re going to need it!
Thought leadershipThe Power of Storytelling: How Compelling Narratives Drive Successful PR Campaigns
At the heart of every successful PR campaign is storytelling - narratives that forge meaningful connections and build trust.
Thought leadershipWhy B2B requires just as much creativity as B2C
For anyone struggling with creative PR in the B2B space, here are five top tips to help you on your way! Hope this helps!
InsightsThe fintech response to a global pandemic
fintech has proven itself to be crucial to the global recovery from the pandemic. But of course, there are risks associated with that role.
Thought leadershipThe Apostrophe is Dead: Long Live the Apostrophe
The Apostrophe Protection Society has closed its doors after 18 years. What does this mean for the future of the apostrophe?
ArticlesWhat you need to know before considering VC investment
VC investment can be incredibly useful to you as a fintech entrepreneur — if you understand it properly. Here's
ArticlesCommunicating during a crisis
While Fintech companies cannot control the rest of the world’s response to a crisis, it can control how it communicates with its customers.