Questions people ask
Straight answers about SkyParlour and our services.
Questions people ask about SkyParlour
Is SkyParlour a fintech PR agency?
Yes. We are a UK communications agency built for financial services: payments, banking, wealth, insurance and the technology reshaping them. We have worked with fintech and technology businesses since 2009.
Choosing a specialist fintech PR agency in the UKWhich sectors does SkyParlour specialise in?
Financial services, technology and professional services. That covers payments, fintech, banks and challengers, professional services, retail tech, cybersecurity and technology.
Which PR agency should a payments company use?What services does SkyParlour offer?
Eight services, one team: strategy, research and insights; earned media and PR-led marketing; thought leadership and multi-media content; digital and social media marketing; AI and GEO services; analyst relations; crisis and reputation management; and executive profiling. We also offer a fractional CMO service.
Every service, in fullDoes SkyParlour work with startups or established companies?
Both. We work with early challengers raising their first rounds, scale-ups turning traction into authority, and established players defending their position. We start every relationship by working out which of those three conversations you are having.
Choosing an agency after a fintech funding roundWho founded SkyParlour, and where is it based?
Angela Yore, our Founder and CEO, established SkyParlour in 2009. We are a UK agency in Manchester and London, working with fintech and technology companies in the UK, Europe and further afield.
About SkyParlourHow do we start working with SkyParlour?
Book a thirty minute call. It is a quick, no-pressure chat with our team, and thirty minutes is enough to know whether we are the right agency for you. We do not charge for the first conversation.
Book a callQuestions people ask about our services
What is GEO, and how is it different from SEO?
GEO, or Generative Engine Optimisation, is getting your business into the answers AI tools give, as well as the search results. The two overlap: SEO aims for a place in the results, GEO for a mention inside the AI-generated answer, and clear, well-structured, well-cited content helps both.
Getting a fintech company recommended by AI searchWhat does crisis communications cover for a financial services company?
The plan and the response a brand relies on when something goes wrong: a data breach, a regulatory issue, an outage, or a story that needs an answer fast. We map the likely scenarios, write the response plan and prepare the people who will speak for the business under pressure, so nobody is drafting from scratch while the story breaks.
Crisis communications for fintech and payments companiesWhy do analyst relations matter for a fintech company?
Buying decisions often depend on market validation from analysts. We handle briefings and the ongoing relationship, so your business is understood and accurately represented in their research.
PR agency for payments companiesCan SkyParlour produce a podcast or video series for us?
Yes. We plan, record and edit podcasts, executive interviews and event footage for fintech brands, and cut longer footage into short clips for LinkedIn and other channels. We also make our own leadership podcast, Why We Lead.
Podcast and video production for fintech brandsDo we need a separate PR agency and marketing agency?
Not necessarily. We cover strategy, earned media, thought leadership and content, digital and social, AI and GEO, and analyst relations in one team, so the story stays consistent.
Choosing an agency after a fintech funding roundDo you work on retainers or one-off projects?
Both. A retainer suits a steady presence, with regular coverage, comment and content every month. A project suits a defined piece of work with an end date, such as a launch, a messaging framework or an award campaign. Many clients start with a project and move to a retainer.
What a fintech PR agency costs in the UK