How do I get my fintech company recommended by ChatGPT and AI search?

The short answer

AI assistants recommend the companies they can find clearly described in trusted places: your own site, the trade press, analyst research and the conversations around them. To be recommended, publish clear, well-structured answers to the questions your buyers ask, earn coverage in the sources the assistants read, and check regularly what they say about you. This is often called Generative Engine Optimisation, or GEO.

Four steps

Ask the assistants

Put your buyers' questions to ChatGPT, Claude, Gemini and Perplexity, the way buyers ask them, and note who gets named.

Answer the questions

A page for each buyer question that answers it in the first lines, with plain headings and structured data.

Earn the sources

Assistants lean on the trade press, analysts and respected industry sources, so coverage matters as much as your own site.

Ask again

Repeat the same questions every month and track how often you are named, and how you are described.

If AI cannot find you, your buyers will not either.

An honest note

GEO is newer than the rest of our work, and there is no fixed playbook for it yet, for us or anyone else. What we do is grounded in what is known to work for search, applied carefully to how AI systems currently source and cite information.

What an assistant knows from its training changes only when the model is retrained. What it finds with web search can move within weeks, so that is where results show first.

Questions people also ask

Is GEO different from SEO?

They overlap. SEO aims for a place in the search results; GEO aims for a mention inside the AI-generated answer. Clear, well-structured, well-cited content helps both.