We've just raised funding. Which marketing agency should a fintech scale-up hire?
The short answer
After a round, a fintech scale-up needs an agency that can turn traction into authority: sharper messaging for bigger buyers, steady coverage, a presence at the events that matter and content that is found in search and AI answers. SkyParlour works with scale-ups at exactly this point, with every service under one team.
What changes after a round
Buyers get bigger and more careful, competitors notice you, and hiring depends on reputation as much as salary. The story that won the round rarely works unchanged for enterprise buyers, analysts and the press.
The round is won. Now turn traction into authority.
Where to put the effort first
Messaging
What you do, explained for the buyers you now want.
The announcement
The funding news and the coverage that follows it.
On stage
Speaker slots and award entries that put your leadership in front of the sector.
Found by buyers
Content that answers their questions in search and AI assistants.
In a client’s words
SkyParlour has become a cornerstone not only of DECTA’s communication strategy and outreach, but also my personal development as a spokesperson for the business. I’ve always been able to depend on the SkyParlour team to understand, articulate and personalise our corporate messaging, while empowering me to navigate our PR strategy effectively and with confidence.
Scott DawsonDirector & CEO, DECTAQuestions people also ask
Do we need a PR agency and a marketing agency?
Not necessarily. We cover strategy, earned media, thought leadership and content, digital and social, AI and GEO, and analyst relations in one team, so the story stays consistent.
Should we start before or after the announcement?
Before, if you can. The announcement is the best news hook you will have this year, and it lands better with the messaging settled.
Related reading
Where we can help
More questions buyers ask
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- How do I get my fintech company recommended by ChatGPT and AI search?
- We're launching our payments company in the UK. Which agency should we hire?
- How much does a fintech PR agency cost in the UK?
- How do I get press coverage for my fintech startup?
- How do we explain a complex B2B payments product so buyers understand it?
- Which agency handles crisis communications for fintech and payments companies?
- Which agency can produce a podcast or video series for a fintech brand?
Set your sights higher
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