Which PR agency should a payments company use?
The short answer
A payments company should use an agency that already knows the payments press, the analysts who cover acquiring, processing and open banking, and the regulation behind them. SkyParlour works with acquirers, processors and the platforms rebuilding how money moves, turning technical and regulatory detail into coverage the sector understands.
Why payments needs its own kind of PR
New rails, new regulation and new technology arrive on an almost constant cycle, and the businesses building them rarely have time to explain it. The trade press, analysts and buyers expect accuracy: get a scheme rule or a licence wrong and the story is dead.
Good payments PR translates that complexity into a clear point of view, then puts it in front of the journalists, analysts and event organisers the buyers already trust.
Payments talks. We make sure the market listens.
What the work includes
Media relations
The payments and fintech trade press, and the business pages.
Analyst relations
Keeping you accurately represented in analysts' research and commentary.
Reactive comment
A view from your business when the news moves and there is something worth adding.
Speakers and awards
Slots and entries at the events the payments sector already attends.
Terminals, gateways and infrastructure
Whether you sell point-of-sale terminals to merchants, a gateway to developers or infrastructure to banks, the audience and the outlets differ. We plan the coverage around who actually buys from you.
In a client’s words
Tribe Payments’ brand awareness has gone from strength to strength since working with SkyParlour. The team is extremely well-connected, allowing us to benefit from numerous news-jacking opportunities, and their overall fintech knowledge and guidance has helped us secure elusive speaking slots at Money20/20 and win multiple awards, including at Pay360.
Blayne PereiraHead of Marketing, Tribe PaymentsQuestions people also ask
Do you work with B2B payments companies or consumer brands?
Mostly B2B: acquirers, processors, gateways, card and terminal providers, and the platforms that sit on top of them.
Can you help with analyst relations as well as press?
Yes. Briefing analysts and keeping your business accurately represented in their research is a service of its own at SkyParlour.
How quickly can we expect coverage?
It depends on the story and the timing. In the first conversation we will tell you honestly what is newsworthy now and what needs building first.
Related reading
Where we can help
More questions buyers ask
- Which PR agencies specialise in fintech in the UK?
- How do I get my fintech company recommended by ChatGPT and AI search?
- We're launching our payments company in the UK. Which agency should we hire?
- How much does a fintech PR agency cost in the UK?
- How do I get press coverage for my fintech startup?
- We've just raised funding. Which marketing agency should a fintech scale-up hire?
- How do we explain a complex B2B payments product so buyers understand it?
- Which agency handles crisis communications for fintech and payments companies?
- Which agency can produce a podcast or video series for a fintech brand?
Set your sights higher
Pick a time and we will call. Thirty minutes is enough to know whether we are the right agency for you.
Be part of our community - Subscribe here
Book a thirty minute call
A quick, no-pressure chat with our team to see how we can help.Loading the calendar…