How do fintech companies get in front of industry analysts?
The short answer
Fintech companies get in front of analysts by finding the few who cover their category, briefing them with clear positioning and proof, and keeping them updated so the business is accurately represented in their research. SkyParlour's analyst relations work covers strategic engagement, briefings and ongoing relationship management, because buying decisions often depend on the market validation analysts provide.
Why analysts matter in fintech
Banks, merchants and enterprise buyers often check analyst research before they shortlist a provider. Journalists quote analysts, and AI assistants draw on their research too, so a company the analysts understand is described accurately in all three places.
Buyers ask analysts. Make sure the analysts know you.
How to get in front of them
Map the right analysts
The firms and individuals who actually cover your category, not only the biggest names.
Prepare the briefing
Clear positioning, what you do differently, and proof: customers, numbers and the plans you are able to share.
Brief and follow up
A first briefing, then regular updates when you have news, so their view stays current.
Keep the record straight
Check how you are described in their research and commentary, and correct what is out of date.
Analyst relations and PR together
Analysts read the trade press, and journalists ask analysts for comment. Running press and analyst relations from one team keeps the story the same in both places, which is how we work.
Questions people also ask
When is a fintech company ready to brief analysts?
When you have a clear story, live customers and something to show. Earlier can work if the briefing is honest about where you are.
Do we need a paid relationship with an analyst firm?
Not always. Many analysts take briefings from companies in the areas they cover, though some firms also sell research and advisory services.
Can SkyParlour run analyst relations alongside our PR?
Yes. Analyst relations is a service of its own at SkyParlour, and it sits in the same team as our earned media work.
Where we can help
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