How do I get press coverage for my fintech startup?
The short answer
Fintech journalists cover news, numbers and a clear point of view, so coverage starts with having one of the three and pitching it to the right person. Funding rounds, launches, customer wins, original data and sharp comment on the week's news all work; a product description does not. A specialist agency speeds this up because it already knows who covers what.
What journalists want
A story that matters to their readers, told by someone who can speak to it, with something new: a number, a customer, a trend no one else has spotted. Founders who comment quickly and clearly when the news breaks get asked back.
News, numbers or a point of view. Lead with one.
Build the basics first
Clear messaging
What you do differently, in one or two sentences anyone can repeat.
A ready spokesperson
Someone prepared for interviews and quick comment.
Proof points
Numbers, customers and results you are able to share.
A newsroom page
Your latest news, images and bios, usable without asking.
Beyond the press
Speaker slots, award entries, a podcast or video series and content written to be found in search all build the same reputation, and journalists notice companies that are already visible.
Questions people also ask
Is a funding round enough to get coverage?
Sometimes, but rounds are announced every day. The coverage comes from what the money is for and why it matters to the sector.
Should founders write their own articles?
Bylined articles with a genuine point of view can work well in the trade press. We help shape and place them.
Related reading
Where we can help
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