Which PR agency works with insurtech companies?

The short answer

SkyParlour is a UK communications agency for financial services that works with insurtech and risk platforms, from challengers proving a new model to established insurtechs and insurers. Insurance is bought on trust and claimed on trust, so we build the coverage, positioning and crisis readiness that hold up at both moments.

Why insurtech is judged twice

Insurtech and risk platforms are judged once when a customer signs up, and again when they make a claim. Coverage, positioning and a plan for the moment something goes wrong all matter more here than in most sectors.

Partners matter too. A growing platform needs the authority to win bigger underwriting partners, and that authority is built in the trade press and on stage before the conversation starts.

Bought on trust. Claimed on trust.

Wherever an insurtech is in its journey

Proving a new model

Launch coverage and founder positioning that turn a new approach to risk into a market moment.

Growing policyholders and partners

Content and earned media that build the authority needed to win bigger partners.

Defending a position

Category research and a crisis plan ready for the claim that becomes a story.

What the work includes

Earned media, messaging strategy, crisis and reputation management, and events and awards, with thought leadership and content written to be found in search and AI answers alongside.

Questions people also ask

Why does an insurtech need a crisis plan?

Because a claim that goes wrong can become the story. A plan written calmly in advance is faster and better than one drafted while the story is breaking.

Do you work with insurers as well as insurtech start-ups?

Yes. We work with challengers proving a new model, platforms growing policyholders and underwriting partnerships, and established insurtechs and insurers defending their position.