How can a fintech CEO build a profile as a thought leader?

The short answer

A fintech CEO builds a profile by having a clear point of view on where the sector is going and saying it consistently in the places the industry already pays attention to: the trade and national press, conference stages, podcasts and LinkedIn. SkyParlour's executive profiling and thought leadership work shapes that point of view, prepares leaders as spokespeople and puts them in front of the right audiences.

Start with a point of view

Thought leadership is not a stream of posts about your product. The media expect fintech leaders to engage with the wider economy, changing regulation and the strategies of the sector's major players.

Pick two or three subjects you can speak on with authority, and a view on each that others might disagree with. A story with purpose, told with honesty about the setbacks as well as the wins, is what people remember.

A clear point of view, said often, in the right places.

Where to build the profile

The press

Comment when the news moves, interviews, and bylined articles in the trade and business press.

Stages and awards

Speaker slots at the conferences the sector attends, and award entries with a genuine chance of winning.

Video and podcasts

Interviews and appearances that give a leader a voice and a face, not just a quote.

Regular posts and short clips that keep the point of view in front of buyers, investors and peers.

Be ready to be quoted

Preparation matters as much as the opportunities. A leader who has rehearsed the hard questions, and who comments quickly and clearly when the news breaks, gets asked back.

We help leaders shape their point of view, prepare for interviews and media appearances, win speaker slots and award entries, and turn their ideas into articles, video, podcasts and social content.